Shimamura Launches Shimapocha Marche, a New Online Store for Affordable Plus Size Fashion

Japanese budget fashion retailer Shimamura is making it easier for plus-size shoppers to browse its offerings with the launch of "Shimapocha Marche," a new online shopping destination opening on June 20 at 12:00 PM.

The new storefront will bring together fashion and lifestyle items designed for plus size customers, including clothing, shoes, accessories, innerwear, and more. Products from several Shimamura Group brands, including Shimamura, Avail, Chambre, and Divaro, will all be available in one place.

One of the most exciting aspects of the launch is that plus-s ze items from multiple brands will finally be organized into a dedicated section. Until now, finding plus size items often meant browsing individual brand pages and checking product listings one by one. Having everything gathered under the Shimapocha Marche banner should make the shopping experience much more convenient.

As someone who regularly browses Shimamura's plus-size offerings, I'm particularly happy to see this change. Shimamura carries everything from everyday basics to trendy collaborations, but it hasn't always been obvious which items are available in larger sizes unless you visit a store or spend time digging through the online shop. Many shoppers may also not realize that the online store often carries sizes larger than what is stocked in physical locations, making it a valuable resource for those who struggle to find their size in-store.

The launch also reflects the continued growth of Japan's plus-size fashion market. While specialty retailers have traditionally led the way, mainstream brands are increasingly recognizing the demand for inclusive sizing and dedicated shopping experiences. With Shimapocha Marche, Shimamura is taking a meaningful step toward making its plus-size selection easier to discover and shop online. Shimapocha Marche Instagram: instagram.com/shimapocha.marche