ROSE + JAPAN

While browsing Ali Express one day, I spotted a cosplay dress I really liked. It definitely could be categorized as J-Fashion, and it even came in plus sizes! I added it to my cart, planning to grab a few more items the next day. But when I opened the site again in the morning, the dress had disappeared, not sold out, just gone . So, like anyone would, I ran a reverse Google image search. Imagine my surprise when the first result was from a popular plus-size J-Fashion website. The dress was identical, with the same photos, the same material composition, everything- but at double the price. That’s when I noticed a small detail in the description: “mass-produced.” Searching even further, I found the same dress on English cosplay store sites, as well as popular market sites like Shein, Rakuten, Taobao and Amazon. What gives? What “Mass-Produced” Really Means In Japanese fashion, a mass-produced  item isn’t exclusive to one brand. Multiple shops can sell the exact same piece, and no single retailer owns the “original” design. These items are made in bulk by manufacturers and then sold wholesale to brands that resell them under their own labels. This practice is especially common in plus-size Japanese fashion, where options are already limited, and even more so in alternative styles. Very few plus-size Japanese brands create their own designs; most stock mass-produced pieces. The Authenticity Confusion This overlap creates a lot of confusion about what’s “authentic.” Even well-known brands like Dear My Love  and AngeLsize  primarily carry mass-produced items. If you reverse image search their listings, you’ll often find the same items on AliExpress , Taobao , or Amazon . So which came first, the brand or the manufacturer? Sometimes a brand commissions an original design that later appears unbranded online - that's an original piece that belongs to the brand, and the labelless copies are dupes. But when the listing on a brand's site clearly says “mass-produced,” it means the item was not designed by the brand at all. The manufacturer made it and sells it to multiple retailers. Dupes vs. Mass-Produced Dupes are still an issue in J-Fashion. Some manufacturers copy popular items without permission, creating near-identical versions for sale. But for everyday shoppers, telling a dupe apart from a legitimately mass-produced piece can be tricky. When you see a dress from AngeLsize  also listed on Shein  or AliExpress , it doesn’t automatically mean it’s a knockoff. It may just be a mass-produced item available to anyone who buys wholesale. Read descriptions carefully. If an item has “mass-produced” in its description, it’s not an original or exclusive piece. You can easily shop around online for cheaper alternatives if you want to avoid paying the brand’s marked-up price. Mass-Produced Japanese Fashion: Why It’s Not Always a Bad Thing There’s nothing inherently wrong with mass-produced fashion. In fact, it’s often what makes alternative and plus-size J-Fashion more affordable and accessible. The key is simply knowing what you’re buying, so you can decide whether paying extra for a branded item is worth it.

Scented candles are the perfect way to bring cozy autumn vibes into your home this season, even in Japan. If you've spent any time on social media and are a pumpkin spice girly, you have probably seen an ad for the candle brand, North Candles. Based in Hokkaido, the small business specializes in 100% soy wax candles that are hand-poured and have the most delicious-sounding scents. Their autumn collection, featuring scents like Pumpkin Spice, Apple Cinnamon, and Cinnamon Roll, is heavily promoted on social media every year and has a growing fanbase. Prices : For a small business that makes each candle by hand, their prices are very reasonable. A small candle from the Autumn collection is ¥2,190, a large candle ¥3,590 and extra large (available in select scents) is ¥4,490. Estimated Burn Time : Each candle size has an estimated burn time. Small candles: about 15 hours Large candles: about 35 hours Extra-large candles (only available in select scents) about 55 hours Shipping : Shipping is very fast (less than a week), and their communication is fantastic. The candles are safely packed and branded paper is used to decorate the interior. Also included are instructions on how to burn your candles, to ensure a long life and even burn. Shipping is free on orders over ¥10,000, or calculated based on your location for orders under that amount. Payment Options : Credit Card, PayPal, Convenience Store Payment, App Payment (PayPay, Line Pay, Mercari Pay) North Candles Autumn Collection Reviews Cinnamon Roll Scent: The website description of this candle is very accurate. When lit, you will smell a sugary sweet vanilla scent with a fainter cinnamon undertone. It's a lovely, cozy combo. When you estinguosh your candle, a stronger Scent Strength: When burned for about an hour in a smaller room, the scent filled the air and was pleasant to enjoy. After extinguishing, the pleasant scent lingered for about an hour. In a larger room with more airflow, the scent was much harder to detect unless standing within a few feet of the candle. After extinguishing, the scent dissipated quickly. Rating: 8/10 The scent is absolutely divine, but it isn't especially strong. It was most enjoyed while relaxing in a small room, cozied up with a book within a few feet of the candle. Pumpkin Spice Scent: This candle leans cinnamon-and-spice forward, with a subtle sweetness underneath that feels almost candy-like. The sweetness isn’t sugary or vanilla-based, but more of a rounded, soft note that smooths out the sharper spices. According to the brand’s description, coconut is part of the blend, but during both burning and after extinguishing, I couldn’t detect any distinct coconut. It’s possible that the balance of aromas transforms the coconut into that candy-like impression instead of a recognizable coconut scent. Scent Strength: In a small, closed room, the fragrance quickly filled the space and lingered noticeably even after the flame was extinguished. The cinnamon and spice elements were the strongest, creating a warm and cozy atmosphere, while the sweet undertones faded more quickly. In a larger, open room the spice notes were detectable mainly when sitting near the candle, but once extinguished, the scent carried and left a gentle trace in the air. Rating: 8/10 The blend of spice and sweetness comes together much like the flavor of a classic pumpkin spice latte. The cinnamon and spice notes take the lead, while the softer sweet tones round out the edges, creating a balanced and comforting autumn fragrance. Salted Caramel Scent: This fragrance was absolutely delicious. It smelled exactly like how you’d imagine a fresh piece of salted caramel tastes: rich vanilla caramel with just a touch of salt to keep it from being overly sweet. Scent Strength: The aroma was strong enough to fill a large, open room and lingered even after the candle was extinguished. It’s a sweet scent, but balanced enough that it never became overwhelming. In a small, closed room the scent is magnified, but it never felt like too much. Rating: 9/10 The combination of strength and overall pleasantness makes this one of the standout candles from the collection. If you enjoy sweeter fragrances, the Salted Caramel candle is definitely worth trying. Grandma's Kitchen Scent: This candle is a subtle balance between sweet and spicy, with clove as the dominant note. The sweetness is present but not as strong as other candle scents, so much so that it kind of gets lost behind the stronger clove scent. The brand lists maple as the sweet fragrance, though it reads more like a gentle vanilla aroma. Scent Strength: The fragrance is quite subtle. In a small room, you can detect faint hints of clove and sweetness while burning, but the scent quickly fades after extinguishing. Rating: 6/10 This isn’t a bad candle, but it’s far more understated than others in the collection. The sweetness and spice are mild, with only occasional clove notes standing out. Candles like Cinnamon Roll and Pumpkin Spice offer a stronger, more balanced sweet-and-spice presence. Autumn Morning Scent: I personally love deep, earthy scents like sandalwood and patchouli, and this blend is the coziest of all the autumn candles. It combines wood tones, warm spice, and a hint of sweetness (think fallen leaves, crisp autumn forests, with subtle touches of cinnamon and vanilla). Scent Strength: The fragrance filled a small room nicely without ever feeling overpowering, even after being extinguished. Rating: 9/10 If your autumn memories are tied to the outdoors, this candle captures that cozy, forest-like atmosphere perfectly, bringing the essence of fall right into your home. North Candles Autumn Collection: Final Opinions Strongest Scent : Salted Caramel Best Scent for Autumn Vibes : Cinnamon Rolls, Autumn Morning I Won't Reorder : Grandma's Kitchen Personal Favorite : Autumn Morning This rev iew is not sponsored. This is an honest opinion from a writer who loves locally made products, cozy scents, and the Autumn season.

Not sure what to wear for Halloween in Japan this year? Here are some fun and plus-size-friendly costume ideas that are easy to put together and guaranteed to be recognized. From popular anime characters to Japan-specific looks and trendy Halloween outfits, these ideas are perfect for plus-size people who want to celebrate in style. All clothing products and costumes we introduce are available in large sizes ranging from LL-8L. Japanese Brands & Stores for Plus Size Cosplay If you're specifically looking to purchase your Halloween costume or other cosplay from a Japanese brand, these are the most popular places to shop online! AngeLsize Plus Size Cosplay AngeLsize is a top online store for niche plus-size fashion in Japan, offering a wide selection of cute plus-size cosplay sets year-round, with even more options available as Halloween approaches. If you’re searching for a plus-size maid costume from a Japanese brand, AngeLsize is the go-to. Most items are available up to size 6L  ( US 3XL–4XL ), so be sure to check product measurements carefully before ordering. BodyLine BodyLine offers a small selection of plus-size maid cosplay in sizes up to 3L. Bodyline is online only (Japanese store), so be sure to order your costume in advance. SHEIN Halloween : Popular Characters & Costume Ideas for Plus Size People in Japan If you're looking for variety in styles and sizes, SHEIN is a great choice for Halloween. There are many stylish costumes up to size 7L, and a large variety of unique costume accessories. Plus Size Maid Costumes Maid costumes are a Halloween favorite in Japan, with people of all genders dressing up in this iconic look. While full maid cosplay outfits are widely available in local cosplay stores, they are usually offered in standard straight sizes or “free” size. For plus-size Halloween costumes, you’ll need to shop online, either buying a complete set or mixing and matching individual pieces to create the perfect maid ensemble. Police, Sailor Uniform & Nurse Police Cosplay : ¥ 2,270 , 3L-7L Sailor Cosplay : ¥2,971 , 3L-7L Nurse Cosplay : ¥2,198, 3L-7L Fallen Angel Hi-Lo Black Dress:  ¥4,063, 3L-7L Large Black Wings:    ¥2,359 Demon Horns:  ¥2,017 Gothic Crown:  ¥3,611 Angel Long White Dress: ¥6,343, 3L-7L Short White Dress: ¥3,596, 3L-7L Large White Feather Wings: ¥1,682 Silver Angel Crown: ¥1,575 Gold Halo: ¥533 White Feather Gloves: ¥803 Fairy Pink Dress : ¥1,237, 3L-7L Fairy Wings : ¥920 Fairy Ear Decoration : ¥2,845 Anime, Game & Mascot Character Plus Size Cosplay If you want your Halloween costume to be instantly recognizable in Japan and work as a fun icebreaker at any event, check out these recommended cosplay characters. These options are plus-size friendly, iconic, and sure to stand out. You may even meet other characters from the same franchise for great photo opportunities! Keep in mind that what’s trending or popular in Western countries may not be as well-known in Japan (yes, even some anime). Arale Plus Size Cosplay Arale is a beloved robot character from the nostalgic anime and manga series Dr. Slump , created by the same artist behind Dragon Ball . This playful character makes for an easy and recognizable cosplay, and thanks to her crossovers with Dragon Ball Z , you’ll likely find some Dragon Ball characters to snap fun photos with at any Halloween event or cosplay gathering. Mario Characters No matter which character you choose, you'll be sure to find a lot of people in matching outfits. If you choose Mario or Luigi, consider pairing the costume with a denim overall dress instead of trousers. Layer a white petticoat underneath to make it even cuter! If you need a quick, last-minute Mario costume, head to your local Don Quijote (Donki) . They stock Mario character costumes every year (hats, accessories, onsies) Colonel Sanders (KFC) Who says Kentucky Fried Chicken is just for Christmas? This easy cosplay will be recognized by all, no matter your gender. While you'll see the statues of the original Colonel Sanders outside of many KFC restaurants, Japan has reinvented the mascot with a younger Japanese Colonel, played by actor Kento Kaku, who appears in all of the fast food chains' newer advertisements. Whichever one you choose, it will be iconic. Family Mart Show your loyalty with a head-to-toe Famima colors. Pair a green shirt and white skirt layered over a blue petticoat or stockings, then top it off with a pair of the famous Family Mart socks pulled high. If you're feeling creative, make a FamiChiki accessory so people definitely know what brand you rep. Disney Characters Click the image to open the product page Get creative with your favorite Disney characters this Halloween by trying DisneyBounding. If you’re not familiar with the term, DisneyBounding is when you wear outfits inspired by a character rather than an exact replica of their costume. Since adults are not allowed to wear character costumes to the Disney amusement parks, DisneyBounding has become popular with adult Disney fans. And because DisneyBounding allows for more creative freedom, you can choose the cuts, fabrics, and styles that work best for your body and comfort, making it a fantastic option for plus-size women who want both style and flexibility. Note that what is popular in Japan is quite different than in Western countries. The most beloved Disney Princess in Japan is Rapunzel. Ariel, Jasmine, Cinderella and Snow White are recognized by many people . Unfortunatly, popular Disney movies such as Encanto, Brave, Moana and Mulan are not well known. Cute Plus Size Halloween Themed & Goth Clothing If you’re not interested in cosplay or character costumes, you can still join the fun with cute Halloween-themed clothing. Shein offers plenty of stylish options in plus sizes up to 8L (US 5XL–6XL), perfect for parties, casual outings, or a more relaxed Halloween look in Japan. Click the image to open the product page Plus Size Halloween Dresses (One-Piece) Plus Size Halloween Skirts This post contains affiliate links. If you purchase through these links, we may earn a small commission at no extra cost to you.

Cosmetic injectables such as Botox and dermal fillers are increasingly popular worldwide, including in Japan. One of the largest and most accessible chains offering these treatments is Shinagawa Skin Clin ic (品川スキンクリニック) . With locations across Japan, the clinic provides a wide range of non-surgical aesthetic procedures. However, non-Japanese speakers should be aware of one important point before making an appointment: Shinagawa Skin Clinic requires non-Japanese speaking patients to bring a fluent Japanese speaker to their consultation and treatment . This is due to safety, medical consent, and liability reasons. Types of Fillers and Botox Offered at Shinagawa Shinagawa Skin Clinic provides several brands of dermal fillers and botulinum toxin (Botox) treatments. Availability may vary slightly by location, but commonly used injectables include: Juvederm Vista : A popular hyaluronic acid filler, often used for lips, nasolabial folds (smile lines), and facial contouring. Restylane and other hyaluronic acid-based fillers : Available in different formulations depending on whether subtle volume or more structural support is desired. Botulinum toxin (Botox and similar brands) : Used to smooth wrinkles (such as forehead lines and crow’s feet), slim the jawline, and reduce excessive sweating. Japanese clinics tend to be more conservative with dosage compared to Western practices, focusing on natural results. What to Expect During Treatment At Shinagawa Skin Clinic, injectable treatments follow a structured process: Consultation : Patients first meet with a doctor to discuss desired results. An interpreter is essential for non-Japanese speakers, as medical terminology and consent documents are in Japanese. Treatment Plan : The doctor recommends the brand, amount, and injection sites suited to the patient’s needs. If you have a preference on the brand (for example, if it's a brand you've used before, it's okay to request specific items). Payment : After the treatment plan has been decided, you'll pay the fee before the treatment takes place. At this time you will also sign consent forms, which are in Japanese. Have your interpreter explain the forms or use a translation app to understand what you are signing. Preparation : You'll be taken to a private room (with your interpreter) and asked to lay on a table. You will then be instructed to hold ice packs to the areas of your face where injections will go. Unlike many Western clinics that use numbing cream, Japanese clinics (including Shinagawa) often rely on ice packs to reduce discomfort before injections. You'll lie there with ice packs on your face until the doctor returns. Injection : The actual procedure is quick, often completed within 30 to 45 minutes. Botox is nearly painless due to fine needles, while dermal fillers can be more uncomfortable. Fillers often have a numbing effect, so along with some slight swelling, the injected areas for filler will be numb. For lip filler, it will be difficult for you to purse your lips after the injections for about 1-2 hours. Aftercare : Patients receive aftercare instructions (in Japanese), and clinics provide a makeup station for touch-ups before leaving. Prices at Shinagawa Skin Clinic Dermal Filler Prices at Shinagawa Skin Clinic Costs vary by treatment area and product used and amount of product. As of 2025, these are the prices for dermal fillers we recommend: Area Product Price Per Unit (1CC) Effect Duration Nasolabial folds/Marionette lines (both sides) Juvederm Vista® ¥34,800 Up to 12 months Lips  (upper and lower) Restylane® ¥89,970 6 to 12 months Juvederm Vista® ¥160,000 Up to 12 months To see all prices and dermal filler options available at Shinagawa Skin Clinic, click here . Prices are charged per unit and area, not per procedure. Compared to other areas of the face, the lips and around the eyes are the  most expensive areas for fillers. The doctor will recommend an amount based on your desired results. For your first visit the doctor may recommend a more conservative amount of dermal filler. This amount can be increased in the future, but the overall goal is to create a subtle, natural look. An example of a conservative amount of dermal filler: Lips : 1CC distributed evenly in the top and bottom lip Nasolabial folds/Marionette lines : 1CC distributed evenly (0.5CC) on each side of the mouth (along the entire wrinkle) Botox Prices at Shinagawa Skin Clinic Botox (Botulinum Toxin) in Japan  is an affordable cosmetic treatment, with prices comparable to those in the U.S. and U.K. Only a small amount of Botox is needed to relax the targeted muscle, which helps reduce the appearance of existing wrinkles and can prevent them from deepening over time. When injected into areas like the jaw or shoulders , Botox can also help relieve muscle tension. A popular procedure in Japan called “Petite Legs”  involves injecting Botox into the calf muscles to weaken and shrink them, creating a slimmer leg profile. While this treatment is generally considered safe, it is more expensive than injections in other areas and may affect daily activities if used repeatedly over the long term. Product Area Price Per Unit (1CC) Effect Duration Allergan Botox® Outer corners of the eyes ¥8500 3-4 months Under the eyes (both sides) ¥8500 Forehead (upper/middle) 1 spot each ¥8500 Jaws (both sides) ¥19,700 Up to 6 months If it is your first time getting Botox in an area, the doctor may start with a conservative amount in the desired areas. This is to ensure a natural result, as well as helping to avoid unwanted side effects (such as facial 'drooping' which can happen to some people). Shinagawa Skin Clinic also offers Coatox®, a Korean Botulinum toxin product. While it is steadily becoming more popular in Asia, it is not FDA-approved and is restricted in many Western countries. Allergan Botox® is FDA-approved and the most popular product worldwide. Making an Appointment Appointments can be booked through the Shinagawa Skin Clinic website . However: The website and booking system are in Japanese. Clinics generally do not offer English-speaking support. Non-Japanese speakers must bring a fluent Japanese speaker to their consultation and appointment. For those without a Japanese-speaking friend or partner, hiring a medical interpreter service is recommended. If you are not fluent in Japanese, using a browser translation extension can make it easier to navigate the Shinagawa Skin Clinic website and fill out the appointment request form. You can also use a translation app or ask a friend to help write any required information in Japanese, such as additional notes. When submitting your request, be sure to include: Non-Japanese speaker notice : clearly indicate that you will bring a Japanese-speaking companion to the appointment. Same-day treatment request : specify that you wish to receive the treatment on the same day as your consultation. This ensures the clinic is aware of your language needs and scheduling preferences, helping your visit go smoothly. For even smoother communication, print off a translation to bring to your appointment; your areas of concern, what you want done, any preferences, allergies, previous Botox or filler experiences, and any other important information the doctor should know. Important Notes for Getting Botox or Fillers in Japan If you are considering injectable treatments or cosmetic procedures in Japan, keep the following points in mind: Language Considerations : Not all doctors speak English. Many clinics require foreign or non-Japanese speakers to bring a Japanese-speaking companion . This is for your safety and to meet legal consent requirements. Cultural Differences in Bedside Manner : Medical consultations in Japan can feel faster or more formal than what you may be used to. You might feel rushed when making decisions, but do not feel pressured to commit if you are unsure. Ask questions and don't feel pressured to agree to anything you don't understand. Pricing of Fillers : Brands like Juvederm  tend to be more expensive in Japan than in Western countries. Other filler brands may be cheaper, but Juvederm generally provides a fuller, longer-lasting result. Research Your Local Clinic : Not all clinics or doctors have strong reputations. Avoid choosing a clinic based only on price. Look for reviews and ensure the clinic is reputable and experienced with the procedure you want. Manage Expectations : Cosmetic procedures are part science and part art. Your results may not be exactly as imagined, but they should align with your goals. Outcomes depend on both your doctor’s skill and your body’s response to injections. Understand the Risks : Always know what is being injected and the potential risks. This is especially important if you are not fluent in Japanese, as consent forms and aftercare instructions are often provided only in Japanese.

Looking for large size bras in Japan? This guide covers where to buy plus size bras, including Japanese stores that carry larger cup and band sizes, as well as international brands that ship to Japan. Since bra sizing in Japan differs from Western systems, be sure to check our Japanese bra size chart to find your correct fit before ordering. All Japanese Brands That Sell Large Size Bras (& Max Cup/Band Sizes) Glamour Princess (Max: J 145) aimerfeel (Max: H 85) A Happy Marilyn (Max: J 110) Alinoma (Max: H 110) Cecile (Max: K 100) Clette (Max: G 85) fran de lingerie (Max: J 90) Gold Japan (Max: 7L) Loveran Glamour (Max: I 85) Nico Innershop (Max: I, 10L) Nissen Smile Land (Max: M 110) Re-J & Supure (Max: H 110) Rui Glamourous (Max: L 90) tutu anna (Max: H 80) Uniqlo (Max: EF 85/90) VEIMIA (Max G 95 / 4XL) Wacoal (Max: F 95) International Brands That Ship Large Size Bras to Japan Molke (UK) Torrid (US) Victoria's Secret (US) Japanese Bra Size Conversion Chart s Cup Size Conversion Chart Band Size Conversion Chart All Japanese Brands That Sell Large Size Bras Glamour Princess Largest Cup Size: J Largest Band Size: 145 Glamour Princess is Japan’s most popular brand specializing in large size bras. They offer the widest range of band sizes, combining cute designs with excellent support. Their collection includes various bra styles tailored specifically for plus size bodies, ensuring comfort and style for every wearer. aimerfeel Largest Cup Size: H Largest Band Size: 85 aimerfeel is a popular Japanese lingerie brand known for its stylish, comfortable, and affordable bras, panties, loungewear, and shapewear. With over 190 stores across Japan and Asia, aimerfeel offers a wide range of sizes and fashionable designs that combine cute aesthetics with excellent support and quality. Perfect for everyday wear or special occasions, aimerfeel lingerie caters to diverse body types, making it a top choice for women seeking both comfort and style in Japan. A Happy Marilyn Largest Cup Size: J Largest Band Size: 110 A Happy Marilyn is a Japanese online retailer specializing in fashion, including a diverse selection of plus size clothing. A Happy Marilyn consistently offers a wide range of large size bras from multiple trusted Japanese brands. Their seasonal inventory regularly updates, providing plus size shoppers with varied options for stylish and supportive lingerie. Alinoma Largest Cup Size: H Largest Band Size: 110 Alinoma is a Japanese online retailer offering a wide selection of plus size fashion from multiple brands. Shoppers can find a diverse range of large size bras, including sports bras and lingerie, catering to different needs and styles. Cecile Largest Cup Size: K Largest Band Size: 100 Cecile offers a diverse selection of large size bras designed to meet the needs of plus size women. Their collection includes elegant lace bras, supportive push-up bras, and comfortable sports bras, providing options for every occasion. Customers can choose between wired bras for enhanced support or wireless bras for added comfort. With a focus on fit and style, Cecile ensures that plus size bras combine functionality with fashionable designs, making it easier to find the perfect bra in larger sizes. Clette Largest Cup Size: G Largest Band Size: 95 Clette carries bras with larger cup sizes than most Japanese brands, making them a good choice for fuller busts. However, band sizes only go up to 95. The lingerie stands out for its intricate, feminine designs with elegant detailing. Many bras are sold in lingerie sets with matching panties. fran de lingerie Largest Cup Size: J Largest Band Size: 90 Gold Japan Largest Size: 7L Gold Japan is an online plus size fashion store with over 200,000 members and a selection of bras available up to size 7L. Most bras are listed using Japanese clothing sizing (2L–7L) and measurements in centimeters. So, it's important to check the size chart carefully, especially if you're unfamiliar with Japanese size systems. While this may make sizing a bit challenging for non-Japanese readers, Gold Japan offers a wide variety of bra styles at affordable prices, making it a popular choice for plus size lingerie in Japan. Loveran Glamour Largest Cup Size: H Largest Band Size: 85 Nissen SmileLand Largest Cup Size: M Largest Band Size: 110 Nissen Smile Land is a Japanese online marketplace known for affordable plus size fashion, including a wide selection of bras from various domestic brands. Among the brands featured, Nissen carries some of the largest cup sizes available in Japan (up to cup size M). However, many of their larger cup bras are wire-free, which is common in Japanese lingerie and may offer less structured support. Re-J & Supure Largest Cup Size: H Largest Band Size: 105 Re-J & Supure is one of the few Japanese plus size brands with physical storefronts, allowing you to shop in person for large size bras at select locations across Japan. For a wider range of sizes and styles, their official online store offers more variety and availability, making it easier to find plus size lingerie that fits both your body and taste. Rui Glamourous Largest Cup Size: L Largest Band Size: 90 VEIMIA Largest Cup Size: G Largest Band Size: 90 / 4XL International Brands That Ship Large Size Bras to Japan If you're looking for international plus size bras, several global brands ship directly to Japan, making it easier to find your perfect fit. Popular options include Victoria’s Secret, Torrid, and other overseas retailers that offer a wider range of sizes and supportive styles than most Japanese brands. International shipping allows you to access extended cup and band sizes without compromising on comfort or design. Victoria's Secret Largest Cup Size: DD (U.S sizing) Largest Band Size: 44  (U.S sizing) Victoria's Secret is an American brand that is known worldwide for its bras and lingerie. If you are located in Japan you can order from the Japanese website; prices are listed in yen, but the sizes are American (U.S) sizing. View the International Size Conversion Charts  to see what you're size equivalent will be. Torrid Largest Cup Size: H (U.S sizing) Largest Band Size: 54  (U.S sizing) Torrid is a size-inclusive American clothing brand that carries the latest plus size fashions. You'll be able to not only find bras and lingerie, but also supportive swimwear. Japanese Bra Size Conversion Chart To make your shopping experience even easier, here are two bra size conversion charts that you can refer to when exploring different brands and sizes. Japanese Bras: Cup Size Conversion Chart JP US EU UK A AA A A B A B B C B C C D C D D E D E DD F DD F E G E G F H F H G I G I H J H J I K I K J Japanese Bras: Band Size Conversion Chart (also known as 'underbust' size in Japanese) JP/EU US/UK FR/ES AU 60 28 75 6 65 30 80 8 70 32 85 10 75 34 90 12 80 36 95 14 85 38 100 16 90 40 105 18 95 42 110 20 100 44 115 22 105 46 120 24 110 48 125 26

When it comes to Japanese plus size summer fashion 2025 , the motto is clear: effortless style, maximum comfort. This season, plus size brands in Japan are embracing breathable fabrics, easy-to-style silhouettes, and timeless palettes that hold up in both the heat and your wardrobe. Along with a few trending looks and microtrends, this is what's happening in plus size Japanese fashion this season. 1.  Powder Blue & Soft Neutrals This summer, plus size fashion in Japan is toning things down with soft, muted colors like slate gray, misty blue, and sand beige. These shades are chic, calming, and easy to coordinate—perfect for layered outfits and minimalist wardrobes. Rather than loud prints or neon pops, Japanese brands are focusing on wearable tones that feel elevated and fresh. You’ll spot this palette in everything from loose-fit dresses to breezy sets. Japanese plus size fashion retailers like A HAPPY MARILYN  and SMILELAND  have fully embraced this color story with versatile basics that will last longer than one season. 2. Oversized Tees The oversized tee trend isn’t going anywhere, and for good reason. In plus size Japanese fashion, these tee designs are unique, bold and more wearable across styles. Many Tees now feature longer hemlines and better shoulder cuts, making them perfect to wear solo or layered . Look for graphics that feel personal: band tees, textured decals, or ironic slogans are all in. Brands like PUNYUS  and H&M Japan (plus sizes available online) continue to release plus size tees in trendy colors and playful prints, offering options that are cute and breathable. 3. Mesh & Organza Layers Sheer layers are a major trend in Japanese plus size fashion for summer 2025. Whether it’s a camisole, a see-through mesh dress, or a organza overlay skirt, these airy pieces instantly elevate even the simplest outfit. Layering a mesh item over a basic T-shirt and shorts or a fitted tank dress creates visual texture and gives your outfit a trendy, street-style edge. 4. Bare Legs Are In In the brutal heat and humidity of Japanese summers, pantyhose just don't make sense anymore. While sheer tights are usually used to create the illusion of flawless skin, more and more women are stepping out in skirts and dresses of all lengths without the extra layer. 5. Balloon Skirts Skirts are having a major moment- especially voluminous ones. Balloon and tulip skirts add a dramatic flair while still offering comfort and mobility, making them perfect for summer city strolling or cafe hopping. This shape works well for emphasizing the waist without feeling restrictive. 6. Skirts Over Pants Skirts layered over pants have quietly made a comeback in Japanese street fashion, blending practicality with a touch of edge. This look isn’t just about nostalgia; it’s a smart, wearable style that adds depth and movement to an outfit. Lightweight skirts in sheer mesh, denim, or structured cotton are being paired with loose trousers, wide-leg pants, or even cargo styles. The result is a layered silhouette that feels both modern and expressive, perfect for anyone who wants to stand out without sacrificing comfort. This trend is especially plus-size friendly, offering extra coverage without extra bulk. Every day, Japanese fashion (outside of bold subculture styles) leans toward timeless color palettes and classic silhouettes. These pieces are designed to be worn year after year, offering a stable foundation for a long-lasting wardrobe. Unlike fast-moving trends like oversized graphics or sheer layering, these styles focus on clean lines, neutral tones, and balance. They’re easy to mix and match, and they won’t look outdated when the season changes. On the other hand, subculture fashion in Japan follows a very different rhythm. Styles like Visual Kei, Yamikawaii, and Lolita rarely shift with seasonal trends. Devotees of these styles commit fully to the aesthetic, whether that means enduring Tokyo's humid summers in full layers or braving snowy winters in platform shoes. For them, fashion isn’t just about clothes—it’s a form of identity, and one that remains consistent no matter the weather.

Plan your perfect trip with this plus size Tokyo travel guide! In just 3 days you can visit the most unique plus-size shopping spots across the city, see the best of Tokyo and even wear a professionally styled plus size kimono to make your trip memorable. For each location, we’ll note the largest size available in Japanese sizing, along with approximate U.S. size equivalents ( see size chart here ). In general, Japanese plus-size fashion in physical stores ranges from 3L to 6L —roughly equivalent to U.S. sizes XL to 5XL. Planning your own itinerary? Use our Plus Size Store Map (Tokyo) to see what's available across the city. Day 1: Ikebukuro, Plus Size Shopping & Sunshine City First Stop: Plus size J-fashion at Taberunosky Start your trip by heading to Ikebukuro, a bustling neighborhood with a large shopping district at its center. Your first stop is Taberunosky , a true gem in Tokyo’s plus-size fashion scene. This boutique offers pieces you won’t find anywhere else—feminine, playful, and distinctly J-fashion. With sizes available up to 6L (approximately U.S. 4XL–5XL), their cute dresses and accessories are perfect for making a statement. Location:  〒170-0013 3-7-7 Higashi-Ikebukuro, Toshima-ku, Tokyo East Terrace Building 4th floor Hours: 12:00-20:00 (may change due to holidays, check the Taberunosky  X account  for the latest information) Second Stop: Shopping and Entertainment at Sunshine City Sunshine City is a large shopping complex with many stores, restaurants, and entertainment options. If you're a cosplay fan, you might even be lucky enough to see cosplay groups hanging out here—it's a popular area for meetups and events. Inside Sunshine City, you can find the newly reopened Re-J & Supure , as well as Ludic Park . These sister brands carry everyday Japanese fashion in sizes up to 5L (approximately U.S. size 4XL). While there are no other dedicated plus-size stores in the area, if you wear a size XL or 1XL, you may have some luck in other fashion shops that offer loose-fitting F-size ("free size") clothing. Tip:  If you’re planning to do a lot of shopping, consider using coin lockers, which are available throughout the city. They're safe, secure, and can save you from lugging your purchases from place to place. Just be sure to remember where you stored your items so you can retrieve them at the end of your day. Once you finish your clothes shopping, you can explore the many anime and character-themed stores. Sunshine City is home to the largest Pokémon Center in the world, complete with character statues and a themed Pokémon Café (reservations required). Other fun shops you can find : Kiddyland (official Snoopy and Rilakkuma store), Sanrio Store (Hello Kitty, Cinnamon goods and more), Ghibli Store , Sesame Street Market (and cafe!), Whosfan Store (K-pop CDs and goods), and the official One Piece Store . If you're looking for some mid-day entertainment, you can relax under the stars at the Planetarium or take a leisurely stroll through the Sunshine City Aquarium . Day 2: Tokyo"Must-Do's" & Funky Plus Size Fashion at Punyus Get your walking shoes on! Today is going to take you to all the must-do's around Shinjuku and Shibuya, with a special trip to Punyus , the most well-known plus size fashion brand in the country. First Stop: Explore the grounds of Meiji Jingu, a large Shinto shrine surrounded by nature. Work your way down through Yoyogi Park and come finish your stroll by Harajuku Station. Second Stop: Takeshita Street, the Heart of Harajuku Soak in the chaos of one of the busiest pedestrian streets in Japan. Takeshita Street is almost always crowded, but that’s part of the fun. Many consider it the epicenter of alternative J-fashion, and visitors often dress to impress on their days out in Harajuku. Along this street, you'll find countless fashion stores, cafes, and creperies. Among them is ACDC Rag , an alternative fashion brand. While they may not carry many plus sizes in-store, it’s worth checking out for the vibes (and killer accessories). It’s also one of the few plus-size-friendly Japanese brands that ship internationally, so even if you don’t find your size in-store, you can always shop online after you return home. If you're a Sailor Moon fan, make your way over to the official Sailor Moon store for exclusive official merch. When you're finished, we recommend walking the 20 minutes towards Shibuya - along the way you will see so many things you'd otherwise miss if you took the subway. Third Stop: Punyus (Shibuya 109) PUNYUS prints have been a standout icon in Japanese plus-size fashion since the brand's launch. Here, you'll find funky streetwear in inclusive sizes ranging from S to 4L (approximately up to U.S. 2XL). The plain white T-shirts and sweaters featuring food and drink prints are PUNYUS 's most recognizable items, but the brand also offers seasonal artist collaborations and minimalist basics. Fourth Stop: Shibuya Scramble and the Hachiko Statue If you want to see the scramble at peak capacity, time your visit for after 6:00 PM on a weekday, when most people are leaving work. Prefer to watch from above? There are plenty of nearby cafes and restaurants with a great view of the crossing. Just remember—if you're planning to cross the scramble yourself, don't stop in the middle to take photos or videos! Go with the flow of foot traffic and be as courteous as possible to those around you. Wrap up your evening with a visit to the famous Hachiko statue. Depending on the time, it may be crowded with locals, as it's one of the city's most popular meeting spots. Day 3: Plus Size Kimono Experience, Senso-Ji & Tokyo Skytree First Stop: Plus Size Kimono Rental Start your day by heading to MomoHime Kimono Rental Shop  in Asakusa. Just a few minutes from Asakusa Station, this shop stands out from others in the area—MomoHime is one of the first kimono rental shops in Tokyo dedicated to plus-size customers, offering a wide selection of styles ranging from size 3L to 10L (approximately U.S. sizes XL to 7XL). To rent a kimono, you can book an appointment through their website . If you're unsure about sizing, you can also send an inquiry in advance with your body measurements (bust, waist, hips, and height in centimeters). When you arrive for your appointment, the friendly staff will help you choose a kimono and assist with fitting and dressing you on-site. Please note that the shop’s main website is in Japanese, and the sales staff may also primarily speak Japanese. However, it’s a popular rental location and known for being very welcoming to all visitors. To find Asakusa Kimono Rental Momohime  on Google Maps, search for “Almex Bld” —they are located on the 2nd floor at: 2-chōme-19-4 Kaminarimon, Taito City, Tokyo 111-0034 The shop is open from 10:00 AM to 6:00 PM , and all rentals must be returned by closing time. Rentals are for a full day, so once you’re dressed, you’re free to explore Tokyo in your beautiful kimono. Second Stop: Senso-ji Temple & Nakamise Shopping Street From the kimono rental shop, it’s just a short walk to the bustling Nakamise Shopping Street. This traditional arcade is lined with small shops offering local crafts, souvenirs, and a variety of street food. At the end of the street, you’ll arrive at Senso-ji , the oldest temple in Tokyo—and a perfect spot to take photos in your kimono. Optional :  After visiting the temple, head back down Nakamise Street to sample some delicious street food for lunch on the go. Just be careful not to spill anything on your rental! Third Stop: Tokyo Skytree Take the subway one stop or enjoy a 20-minute walk across the Sumida River to reach Tokyo Skytree. From the top of Japan’s tallest tower, you can capture some truly stunning panoramic photos. Optional :  Visit the nearby Sumida Aquarium. Its modern architecture and spacious enclosures offer a unique and atmospheric backdrop for photos. Fourth Stop: Sumida Park For your final destination while wearing a kimono, head back to the peaceful Sumida Park. If you happen to visit during peak cherry blossom season (which varies each year but typically occurs in late March), Sumida Park is one of the best places in the city to capture the essence of spring. Even if you're not visiting during cherry blossom season, the park still offers a beautiful natural backdrop for your photos, with greenery on one side and the river on the other. Once you've taken your final photos, head back to the kimono shop to return your rental and change.

Brief summary of the Plus Size Fashion Industry in Japan, 2022 Domestic sales trends clearly indicate that there is a growing demand for plus size clothing in Japan, and over the last decade, we’ve seen a handful of niche brands take off with a lot more room to grow. It’s certainly not near the variety of styles we see in countries like America, but it is somewhat proportional to the population demand. Japan has relatively fewer plus size consumers, so it is indeed a niche market. But it’s a niche market that is still largely untapped and ripe for expansion. A Demand for Plus Size Models With an increase in online and import shopping, there is a growing demand for companies to employ diverse plus-size models to show how their clothing actually fits different bodies. This shift in consumer behavior has highlighted a problem that plagues a lot of international brands; companies aren’t using plus size models when their goal is to sell clothes to plus size women. This is a huge oversight in marketing and can ultimately impact whether or not someone makes an online purchase. Fortunately, some Japanese brands such as Re-J and Punyus are listening to consumers and working closely with plus-size models to market their collections. The rise of social media and a plus size consumer base that is younger than in previous decades is adding to this demand, with many women taking to Instagram, Twitter, and Youtube to fulfill the marketing demand that retailers aren’t meeting. There are an astonishing number of successful social media-based Japanese plus size models and influencers that are dominating the online sphere with reviews and style tips. Critics of Plus Size Fashion In a culture that holds certain beauty standards in high regard, images of diverse body types, skin types, and facial features provoke strong, and sometimes negative, reactions. The complaint most often heard is that by having plus-size models and fashion becoming mainstream, industries are promoting unhealthy lifestyles and obesity. This argument is nothing new in Japanese or English. Plus Size Fashion critics usually use this as their first and strongest point as to why the industry is detrimental to society. Whether or not you agree with the critics, the Japanese plus size fashion industry is slowly stepping up to meet the increasing demand. What’s Available in Japan For an industry that has a growing demand, there is relatively little domestic competition. On the lower end, there is much less style variety and a lot of basic wardrobe pieces for different seasons and occasions. As the price scale moves up, there is a noticeable difference in design and materials. In each category, low end, midpoint and high end, there are 2-4 brands that currently dominate those price brackets. When looking at price points, the lower-end retailers, such as Shimamura, offer quality and prices similar to Shein, but drastically few styles. High-end retailers mainly consist of brands that focus on formal and work wear, which, given the cost of materials, is reasonable. The most variety of styles comes from the mid-point domestic plus size retailers; while the price range is slightly higher than retailers that sell smaller sizes, they are generally on trend and are able to offer consumers some seasonal fashions, but tend to mainly stock staple pieces (the beige trench coat will be around for the foreseeable future). What is lacking is seasonal and annual variety, as well as differences in aesthetics. Conservative business casual looks dominate what’s available and marketed from mid-point retailers. Think pastels, loose silhouettes, and a lot of neutral tones. Punyus is the only major brand that does not center its brand around this look, instead opting to focus on bold streetwear styles in both smaller and plus sizes. There are a handful of niche designers that make custom-order dresses and only one designer that has consistently released subculture plus size collections ( ACDC Rag ). There is an opportunity for domestic retailers to cash in on niche plus size styles, such as party wear. At this time, niche demands within the Japanese plus size fashion industry are being met by international companies such as H&M and Shein. Shein is a notorious fast fashion website that ships globally, and in 2021 it hit a note with plus-size consumers in Japan. Shein is offering something that people can’t find in Japan; a variety of plus size fashion styles modeled by diverse women. On social media, there are hundreds of posts from Japanese women applauding Shein for providing what consumers want at a price point drastically lower than what’s currently available in Japan. While the quality of product is low, business practices are questionable, and subpar customer service, its sudden rise to popularity by Shein is an example of the void in supply. Despite the negative aspects of Shein and fast fashion, these international companies are still able to do well in markets with little to no competition. Because Japanese consumers are highly influenced by trends and social reviews, the cascade of non-sponsored reviews led to Shein becoming successful as a plus size retailer for Japanese consumers.

Japan's vibrant fashion scene has given rise to countless iconic styles, and plus size J-Fashion fans are embracing them all. From the soft, natural layers of mori girl to the glamorous edge of gyaru and the cute-meets-dark vibe of yami kawaii, each aesthetic offers a fresh way to express yourself. If you wear a Japanese size 2L or above, you can enjoy these trends without compromising on style. This guide highlights some of the most popular J-Fashion aesthetics and shows you where to shop for plus size clothing in Japan that fits both your look and your lifestyle. CONTENT: Jirai Kei (Landmine Fashion) Fairy Kei Visual Kei Mori Girl Decora Yami Kawaii (Coming soon) Yume Kawaii Plus Size Lolita (Coming soon) The Reality of Plus Size J-Fashion Our Thoughts on SHEIN Jirai Kei (Landmine Fashion) Among the popular J-Fashion subcultures, Jirai Kei (地雷系), also known as Landmine Fashion, is one of the most accessible styles for people of all sizes. The Jirai Kei aesthetic combines dark, edgy elements with cute, kawaii motifs to create a unique and dramatic look. The term “Jirai” literally means “landmine,” symbolizing a style that appears sweet and harmless at first glance but reveals an unexpected, intense, and bold vibe underneath. Examples of Jirai Kei, straight sizes: Examples of Jirai Kei, plus sizes: Key Features of Jirai Kei: Color Palette:  Mainly black, white, and pastel pinks or blues, sometimes with touches of red. Clothing:  Outfits that combine gothic and cute styles, such as lace, bows, ribbons, frills, and cross motifs. Accessories:  Varies from sweet and feminine to more gothic or punk. Heavy use of chokers, bows, heart-shaped jewelry, crosses, and sometimes chains or spikes. Where to Shop for Plus Size Jirai Kei Fashion: Dear My Love Whip (3L-6L) Taberunosky (AngeLsize) (up to 6L) ACDC RAG Fairy Kei Fairy Kei is a soft, pastel-filled J-Fashion subculture inspired by 1980s pop culture, vintage toys, and childhood nostalgia. Think My Little Pony, Care Bears, and cotton candy daydreams—this aesthetic embraces cuteness in its purest form. The style focuses on light, dreamy colors and a playful, youthful vibe that feels both vintage and magical. Fairy Kei is a very approachable style for plus size J-fashion lovers. To achieve the Fairy Kei look, you don’t need to limit yourself to a single brand. Mixing and matching pieces that fit the aesthetic is a great way to express your personal style and creativity. For plus size Fairy Kei outfits, focus on layering pastel clothing and incorporating playful accessories. Coordinating everything within the same soft color palette adds visual interest and helps you build a fun, cohesive look. Examples of Fairy Kei, straight sizes: Key Features of Fairy Kei: Color Palette:  Pastels dominate (lavender, mint, baby blue, pink, and butter yellow). Clothing:  Tulle skirts, pastel sweatshirts, oversized graphic tees, suspenders, and bloomers. Prints often include rainbows, toys, hearts, or retro cartoons. Accessories:  Plush bags, colorful socks, star clips, fairy wings, and pastel wigs. The more whimsical, the better. Where to Shop for Plus Size Fairy Kei Fashion: ACDC RAG H&M Japan Shein Japan Dear My Love Whip (3L-6L) Visual Kei Visual Kei is a bold and theatrical J-Fashion subculture inspired by Japanese rock and metal music scenes. It combines striking makeup, elaborate hairstyles, and flamboyant clothing to create an intense and dramatic look. Think dark glam, gothic influences, and punk rock energy all rolled into one style. Visual Kei is as much about self-expression and performance as it is about fashion. Visual Kei can be an exciting style choice for plus size J-fashion lovers who want to make a statement. The key to pulling off Visual Kei is embracing its edgy style, layered textures, and plenty of eye-catching details. Mixing and matching pieces from different brands and styles allows you to build a look that’s uniquely yours while capturing the spirit of the subculture. Examples of Visual Kei, straight sizes: Example of Visual Kei, plus sizes: Key Features of Visual Kei: Color Palette:  Dark colors dominate, especially black, deep reds, purples, and occasionally metallics like silver or gold. Some styles add splashes of white or vivid accent colors. Clothing:  Dramatic coats, corsets, layered skirts or pants, lace, leather, ruffles, and mesh are common. Outfits often include asymmetrical cuts, oversized sleeves, and textured fabrics. Accessories:  Heavy makeup, bold hairstyles, chokers, chains, studded belts, fingerless gloves, and platform boots are staples. Jewelry and hairpieces can be ornate and theatrical. Where to Shop for Plus Size Visual Kei Fashion: You’ll notice a lot of overlap between Visual Kei fashion and Western subcultures like gothic, scene, rock, punk, grunge, and emo. This style can often be recreated using pieces from Western brands or whatever is available locally. There are currently no Visual Kei-specific fashion brands, and no Japanese brands dedicated to plus size Visual Kei clothing. BodyLine Dear My Love Whip (3L-6L) ACDC RAG Taberunosky (AngeLsize) (up to 6L) Western Brands Western alternative brands such as Hot Topic , Dolls Kill , and Black Milk also offer plus size items that fit the Visual Kei aesthetic. These brands provide accessible options for bold, gothic, and punk-inspired fashion that can complement a Visual Kei wardrobe. Mori Girl Mori Girl is a soft, natural J-Fashion subculture inspired by life in the forest. The term "mori" means "forest" in Japanese, and the style reflects that with earthy tones, vintage silhouettes, and a handmade or rustic vibe. Mori Girl fashion often features loose-fitting clothing layered in a way that feels cozy, whimsical, and timeless, like a fairytale character who lives deep in the woods. Mori Girl is an approachable aesthetic for plus size J-fashion lovers who want to express a quiet, romantic charm. The focus is less on body shape and more on texture, flow, and layering, making it easier to build outfits with available pieces. Many people can create Mori-inspired looks by combining natural fabrics, oversized fits, and vintage or handmade garments. Examples of Mori Girl fashion, straight sizes: Example of Mori Girl fashion, plus sizes: Key Features of Mori Girl Fashion: Color Palette:  Earth tones like beige, brown, olive, cream, and muted pastels. Think soft neutrals and natural dyes. Clothing:  Layered dresses, cardigans, smocks, pinafores, and long skirts. Look for lace trims, embroidery, and vintage details. Accessories:  Knit hats, scarves, lace gloves, leather satchels, brooches, and natural material jewelry. Hairstyles are usually simple and soft. Where to Shop for Plus Size Mori Girl Fashion: Mori Girl fashion is surprisingly easy to shop for from Japanese plus size brands. The soft color palette, vintage-inspired details, and relaxed silhouettes are commonly found in mainstream Japanese fashion, especially in plus sizes. To create an authentic Mori Girl look, shop across different brands and focus on pieces that match the aesthetic. It’s easy to build a capsule wardrobe by mixing and matching items that fit the style, whether they come from Japanese labels, local stores, or secondhand and thrift shops. Similar Western subculture fashions are cottagecore and some elements of boho. Louiosy (up to 4L) As Know As Olaca (up to 6L) As Know As  Olaca is a great option for those seeking natural fabrics, loose silhouettes, and unique product designs. Many items come in earthy color palettes, vintage-inspired patterns, and oversized silhouettes, A Happy Marilyn (up to 8L) Decora Decora is a vibrant and energetic J-Fashion subculture known for its colorful layering, playful accessories, and bold self-expression. Originating from the streets of Harajuku in the early 2000s, Decora fashion embraces maximalism with its use of bright colors, statement pieces, and an overload of accessories from head to toe. The term “Decora” comes from “decoration,” which perfectly captures the spirit of this style. This look is perfect for plus size J-Fashion fans who love color, chaos, and creativity. Decora has no strict rules about body type or age. It's all about having fun and expressing yourself through layering and accessorizing. The freedom of the style makes it very size-inclusive and easy to adapt using a wide range of clothing and accessories from both Japanese and Western brands. While some confuse Decora with other colorful styles like Fairy Kei or Pop Kei, the difference lies in the volume and energy. Decora is not about nostalgia or subtle tones. Instead, it thrives on loud, clashing colors, character prints, and dozens of hair clips, badges, and bracelets. The look is often cute, quirky, and a little chaotic in the best way possible. Key Features of Decora: Color Palette:  Neon brights, primary colors, and vivid pastels often mixed together. Clothing:  Layered skirts, printed T-shirts, all-over prints, mixed prints, mixed textures, cartoon-covered clothing, arm warmers, leg warmers, tulle skirts, graphic socks. Accessories:  Dozens of plastic hair clips, colorful band-aids as accessories, face stickers, beaded necklaces, character plushies, badges, oversized glasses, and kawaii backpacks. Where to Shop for Plus Size Decora Fashion: ACDC RAG Shein Japan The Japanese Decora community often turns to SHEIN and similar online retailers for wardrobe staples. Since it’s extremely difficult to find colorful plus size clothing from Japanese brands, many plus size Decora fans rely on SHEIN for vibrant tops, skirts, and layering pieces. They then mix in accessories from local Harajuku shops to complete their look with signature flair. PUNYUS Yume Kawaii Yume Kawaii is a pastel-hued subculture in the J-Fashion world that blends dreamy, sweet aesthetics with subtle emotional or melancholic undertones. The term "Yume" means "dream," while "Kawaii" means "cute." Sometimes referred to as Yami Kawaii 's lighter cousin, Yume Kawaii emphasizes soft, ethereal colors and whimsical, fantasy-inspired styling with occasional nods to vulnerability or escapism. This look is ideal for plus size J-fashion lovers who enjoy pastel palettes and magical, doll-like fashion. The style is flexible, allowing you to mix and match pieces from a variety of sources to build your own dreamlike wardrobe. While the style has some similarities to Fairy Kei , there are some distinct differences. Fairy Kei is rooted in 1980s (and soem 90s) nostalgia, drawing inspiration from retro toys and cartoons like My Little Pony and Care Bears. The style focuses on cheerful, playful energy with bright pastel colors, vintage prints, and accessories that feel childlike and fun. In contrast, Yume Kawaii has a more ethereal and emotional tone. While both styles use similar color palettes, Fairy Kei is more about joy and innocence, whereas Yume Kawaii leans into dreamlike visuals and subtle emotional expression. Key Features of Yume Kawaii: Color Palette:  Soft pastels such as lavender, baby pink, mint, sky blue, white, and lilac. Clothing:  Sheer fabrics, ruffles, sailor collars, puff sleeves, oversized cardigans, printed sweatshirts with dreamy motifs (moons, clouds, angels, stars, hearts). Accessories:  Plush toys, pastel backpacks, heart and star jewelry, ribbons, magical girl props (wands, wings), hair clips, and oversized bows. Where to Shop for Plus Size Yume Kawaii Fashion: Shein Japan Dear My Love Whip (3L-6L) Louiosy (up to 4L) ACDC RAG The Reality of Plus Size Subculture J-Fashion Being plus size in Japan comes with unique challenges, especially when it comes to fashion. While mainstream Japanese brands rarely offer extended sizing, it’s even more difficult to find plus size clothing that fits specific subculture aesthetics like Fairy Kei, Visual Kei, Jirai Kei, or Mori Girl. Few brands are dedicated solely to plus size fashion, and even fewer cater to alternative or subculture styles. For many companies, creating fashion outside the norm simply isn’t seen as profitable. Still, many plus size fashion fans in Japan proudly wear their favorite J-fashion looks. In places like Harajuku, where creativity and self-expression are celebrated, unique subculture outfits often receive admiration. But outside these niche hubs, it’s common to feel isolated—both as a plus size person and as someone embracing alternative fashion. Subculture fashion arises partly in response to societal norms and pressures, as a creative outlet and protest against the expected. As it is, being plus size in Japan often means being bombarded with messages about how to blend in with straight-size people through your fashion choices, diet, and even behavior. That pressure has led to the slow but growing rise of plus size subculture fashions being offered by brands such as ACDC RAG , Dear My Love , and Taberunosky. It's unfortunate that J-Fashion fans outside of Japan, especially those who wear plus sizes, often face far more difficulty shopping than their straight-size counterparts. When searching for outfit inspiration or shopping tips, we’re frequently directed to Japanese brands that are completely to plus size shoppers. That’s why plus size J-Fashion fans deserve recognition for their dedication to the aesthetic . Finding subculture styles in plus sizes is often more difficult, time-consuming, and expensive. It takes real determination and passion for fashion to stay committed as a plus size J-Fashion enthusiast. Our Thoughts on SHEIN We understand that some people prefer not to shop from SHEIN, and that is a valid and important choice. However, in the world of Japanese subculture fashion, especially styles like Fairy Kei, Jirai Kei, and Harajuku-inspired looks, plus size options are still extremely limited. For many people in Japan, SHEIN remains one of the only affordable ways to access non-mainstream clothing in plus sizes. Without access to brands like SHEIN, many plus size people who cannot afford custom-made pieces might find themselves excluded from the subcultures that resonate with them most. Self-expression through fashion should not be limited by budget or size availability. It is also worth noting that several well-known Japanese fashion brands, including those well-regarded within Japanese fashion communities, have faced similar concerns related to ethics, production practices, and sustainability. These are complex industry-wide issues, not exclusive to fast fashion. We encourage everyone to find a balance that feels right for them. Whether that means supporting indie designers, thrifting, upcycling vintage pieces, or choosing affordable mass-produced items, the goal is to wear what brings you joy and helps you connect with the styles and communities you love.

What styles are considered fashionable for plus size women in Japan? Are there certain types of clothing that plus size individuals are discouraged from wearing? And are plus size women subject to more fashion “rules” than others? In Japan, the standards of plus size fashion often differ significantly from those in Western countries. Although it has improved in terms of what is "acceptable" in Western plus size fashion, fashion guidance for plus size women is still often centered on concealing the figure, looking slim and choosing "flattering" styles, rather than expressing personal style. While Japan shares some of these themes, it also introduces its own unique set of unspoken fashion expectations for plus size women. These style norms influence not only what is considered trendy, but also what is seen as appropriate or socially acceptable. 1. Be Confident Wearing Your Unique Style You don't have to be mainstream to be considered fashionable. Japan has strong thrifting and fashion subcultures; if you already have a look you're confident with, don't go out of your way to fit in. It's normal to feel the pressure to fit in, but it's not necessary to do so. A lot of people feel an immense pressure to fit in completely with locals and totally change their personal style. You don't need to change who you are, so wear what makes you happy and carve out your own look. If your look is "extreme" in comparison to people you see around you, you will get some stares. 2. Don't Show Too Much Cleavage Japanese fashion is generally more conservative than Western fashion. Showing cleavage isn't done in most day-to-day trends, or in most professional settings. For evening wear, you can find some lower cuts for smaller sizes, but among plus size evening wear, covering most the chest is the norm. For practicality purposes, a high neckline prevents a lot of potential embarrassment day-to-day. Lower-cut tops can easily expose your chest when you lean forward (ie: every time you bow). Since bowing is a daily occurrence for residents, it can just be a hassle to have to remember to hold your top up every time. As a guideline, when you bend forward (as you might if you were to bow), your cleavage shouldn't be in the other person's line of sight. A lot of what is available in plus sizes in Japan doesn't give the option for low cuts unless you have an alternative style. Mainstream shops and trends tend to keep things at collarbone level. 3. Short Skirts You're going to have to dig deep to find local Japanese brands that sell mini skirts or short dresses in plus sizes. The most common skirt lengths in plus-size fashion are tea-length, or just below the knee (depending on the style). Brands like Punyus (streetwear), Dear My Love and Gold Japan do carry shorter skirts, but for the most part, long skirts are the norm. If you're a skirt fan just be aware that shorter cuts are harder to find (and rarer to see out in public). 4. Oversized Clothing & Layers Oversized and 'shapeless' clothing are mainstream hits. Everywhere you look you will see women of all sizes wearing drop-shoulder cardigans, long dusters, fluttery blouses, and a lot of balloon sleeves. A lot of pieces have no definition around the chest or waist and aren't cinched with a belt. The objective is to create a silhouette that complements your body, rather than accentuating the body. For plus size women, looser clothes are more common than anything that shows the figure. A lot of Japanese plus size tops aren't fitted and are designed to drape from the chest. Layering goes hand-in-hand with the oversized clothing trends. So many Japanese fashion looks are achieved through layering. My personal favorites are t-shirts under dresses and decorative collars under sweaters. Both of these styling options can take time to adjust to if you're not used to seeing yourself is looser clothes, but look amazing when executed well. 5. Embrace Traditionally 'Feminine' Details (if you want to) Japan seems to love soft, delicate women's fashions. A lot of lace, frill, pastels, earth tones and flowers. You will see these details every season, year after year. Overall, plus size fashion trends don't deviate much from smaller sizes in terms of colors or patterns. You'll be able to find seasonal colors in every size. Ultimately, the biggest difference between plus size and smaller sizes are the cuts of the clothing available. Plus size clothing, in general, is longer, looser and covers more of the body. Plus size bodies in Japan still face a lot of criticism in fashion, and a lot of rules for women's fashions are still steeped in the idea that modesty is connected to a woman's professionalism, attractiveness and personality. Recap: Japanese Fashion Norms for Plus Size Women Have confidence in whatever you're wearing and wear what makes you look and feel good. The objective of a lot of Japanese fashion aesthetics  is to create a flow and vibe with outfits; the focus is on the overall look, not necessarily  hiding/exposing your body. Don't show too much cleavage. Don't show a lot of skin in general. Oversized/loose clothing is fashionable for women of all sizes. Skirts are always in fashion, though plus size women generally wear longer lengths. Japanese fashion loves 'traditionally' feminine details; frills, lace, pastels, earth tones. Try whatever fits your personality. There will be times when you are expected to dress like those around you ( especially in school or professional settings). Don't feel too pressured to fit in with the crowd, don't be afraid to make a statement with your fashion choices.

One of the worries people have when they're planning a move to Japan is how well they're going to fit in with the locals. In terms of body size and weight, Japan is infamous for being a relatively slim society- which leaves one to wonder, "Is Japan Plus Size friendly?" Obesity in Japan Japan is a country that prioritizes social harmony as well as the concept of collectivism. You’ve heard that all before. Your personal life choices should take into consideration the people around you. We should be considerate of those around us and the society we live in. S omewhere along the way though, being fat was categorized as being inconsiderate. It’s not always an indicator of health, but it’s known that obesity can lead to the development of health issues. People point to the health factor when they’re making their arguments against obesity. But chances are they aren't particularly concerned about your individual health. Rather, they're concerned about the cost your health issues may potentially have on the healthcare system (and therefore society). Appearances aside, this is where one of major criticisms of obesity stem from in Japan. Being health conscious has gradually shifted from promoting individual health for a healthy society, to glorifying thinness as the pseudo symbol for a good and healthy citizen. The beauty and diet industry in Japan has no qualms using body-shaming tactics to make you feel insecure in order to sell their products . The use of negative marketing campaigns over the decades combined with the efforts to encourage healthy lifestyles has cemented that slim=healthy=good/beautiful. So, where does that leave plus size people? There’s no nice way to say it: Japan has a big problem with prejudices against plus size people. Between media, business and public opinion, obese people in Japan face a slew of stereotypes, judgments and social pressure. The silver lining on this dark cloud is that the constant, harsh criticism of people's appearances is starting to be questioned. Plus size clothing options are slowly becoming readily available and the appearance of articles and models that encourage body diversity and acceptance are making their way into the mainstream. What's considered plus size in Japan? In the Japanese retail industry, "Plus Size" (プラスサイズ ) is being used as the equivalent of "Big Size" (大きいサイズ ). If we're strictly talking about what's considered Plus Size in the Japanese retail industry, then the Japanese size "2L" is where most Plus Sized lines start. For reference, a Japanese 2L is the near equivalent to a size 10/12, or Medium/Large in US sizes. Since it's such new term in Japan, it's still being defined and its uses still varies. Can you buy Plus Size clothing in Japan? Yes, but your options are limited. Think US Plus Size clothing in the 1980s; it’s a newer market with a small market size in comparison to the majority sizes. Not many businesses are willing to risk investing in the plus size beauty industry. And the ones that do are hit and miss. Some get in hoping to corner a niche market, producing bland, unflattering clothing, while others take the time to understand their target market. Clothing brands and dedicated shops for Plus Size clothing are hard to come by, with the majority of niche brands being online only. Some better-known brands, such as H&M and Uniqlo have plus sizes, but you won't find them in-store. The average shop in Japan carries up to US Medium/Large (size 8 to 10), but your options dwindle if you wear a size larger than that. Popular Plus Size brands in Japan, such as Punyus only carry up to a 4L in most items. That's about a US 1-2XL for reference. Where to buy plus size clothing in Japan Can I (literally) fit in? We've all been there: Trying a new restaurant with a group of friends when you realize that those chairs look awfully small . Not fitting somewhere in Japan does happen, but not as frequently as you’d imagine. Most public spaces in Japan are reasonably plus size friendly, with a few things to consider. Restaurants and Bars: Most large establishments have very accommodating seating, although booths can be snug. Some smaller restaurants and izakayas may only have (small, backless) stools for seating. Floor seating at restaurants is something to be aware of if you have issues sitting on the floor without back support for long periods of time. Stadiums and Theatres: Stadium seating is notorious for being small. TBH if you’re thicc or over a US XL, it might be uncomfortable. Movie theatre seating is more spacious than sports stadiums, but theatre chair arms aren’t often adjustable (ie: you can’t move the arms up, so there’s no wiggle room). Public Transit: Trains and buses have sturdy, open seating. If you’re boarding a busy train or bus during rush hour, there’s a good chance that it’ll be standing room only. Be ready to stand for long commutes if you live in a populous area. Public washrooms: Depmalls will have the fancy toilets that you see all over the internet. The only thing to be aware of is some of these toilets have the bidet setting buttons on the side of the toilet seat. If you’re thicc you might have a little difficulty getting to those buttons, or find yourself accidentally pressing a button and getting a surprise tush shower. Standard sitting toilets are just that. Plain ol’ toilets. Floor toilets are pretty common in schools, train stations, parks… everywhere. Sometimes you’ll get the option to do your business on a sitting toilet, but sometimes there really aren’t any other options. If you’re unable to squat over a hole without bracing yourself on something, this can be a problem. It’s also a problem if you're unable to use TP while you’re in this squating position. Practice squating and staying balanced if you're the kind of person who spends a lot of time in parks or plans to visit rural towns (with older buildings). Home: Most Japanese apartments and homes have a toilet room that’s separate from the bathing area. And by room, we should say toilet closet. These spaces are the size of the average public stall, or smaller. Baths are short and deep. While newer baths are wider, some baths can be quite narrow.ending on where you are you’re going to be presented with 3 options. A super sturdy high tech toilet, a normal sitting toilet or the dreaded floor toilet. Most public washrooms in newer facilities like I'm self-conscious. Will people tease me about my weight? Japan has a bad rep for being less than kind to overweight people. It's a harsh reality that some people are just not used to: People in Japan often talk about diets, obesity, and appearances. Making passing remarks or "lightly" teasing someone about their weight isn't taboo. Overweight TV personalities often make self-deprecating jokes about their appearance and are the butt of food and weight-related comedy. Japanese media sets a tone: Their appearance is a joke and it's okay to poke fun. People may not point and laugh, but be aware and work on your mental fortitude for statements like: "Oh, have you gained weight?" "Don't you think you're eating too much?" "You must love snacks/hamburgers/pizza etc" "Wow, you're fat." "People are fat because they can't work hard" Unsurprisingly, Japan has one of the highest rates of eating disorders in Asia, and people (including children) often feel pressured to diet. The social pressure to fit in can be overwhelming. Having your weight be the topic of conversation or jokes can be jarring if you're not prepared for it. In a society that really values the ability to read the air, the topic of weight seems to get a pass. Physical health and healthy lifestyles are a normal part of Japanese people's lives since childhood. They're brought up with the idea that obesity is dangerous (and in many regards, it is). So meeting a foreigner who 1) looks so starkly different from everyone they know and 2) "seems to be okay with being overweight" can be baffling for people. Growing up in a culture that has normalized fat-shaming language, they may just not be aware that you're extremely uncomfortable with the topic. Japan isn't what we'd call Plus Size Friendly. Rather, like other things that are 'outside the norm', some people dislike anything different, or just ignore it if it doesn't concern them. Living plus size in Japan can be challenging, especially if you come from a culture with more body diversity. Poor treatment doesn’t usually come in the way of direct harassment; rather, it comes out in Microaggressions and social pressure. Social attitudes shouldn’t be a deterrent to living in Japan, and there's hope for change in the future; the social movement against harsh beauty standards is gaining popularity, slowly but surely. You can find great friends, good places to hang out, work and live; your weight shouldn’t dictate your life.

In Japan, you'll find plenty of pleasant-smelling deodorants, with roll-on perfume types being the most popular. However, these products are mostly designed to mask odor rather than stop sweating. If you're used to antiperspirants that reduce both sweat and odor, finding the right product can be tricky. Antiperspirants, which prevent sweating instead of just covering up the smell, are harder to find in Japan. Below you'll find our choices for best antiperspirants you can get in Japan - both Japanese products and imported options. Generally, Japanese products do have a lower concentration of antiperspirant ingredients, ranging from 5-15%, compared to imported options that have 10-20%. Jump to: Drugstore Antiperspirants (available off the shelf) Best Imported Antiperspirants (available online) Effective Antiperspirants are Classified as Qusai-Drugs Quasi-drugs (医薬部外品) are products that contain a certain concentration of medicinal ingredients and ingredients that have been approved by the Ministry of Health, Labor, and Welfare that effectively treat what they're advertised to do. Compared to pharmaceuticals (prescribed by a doctor), the effects are milder, but compared to cosmetics, they are more effective. Unsurprisingly, a lot of Japanese deodorants are classed as cosmetic items. When looking for an effective antiperspirant, you want one that is classified as a quasi-drug, indicating it has the ingredients in it to be effective (often Aluminum Chlorohydrate and Isopropyl Methylphenol in Japanese antiperspirants). Local Drugstores: The Best Antiperspirants in Japan Ban Antiperspirant Deodarants This brand is widely available at most drugstores in Japan and offers a variety of forms. If you prefer stick-type deodorants over liquid roll-ons, this brand might be a good fit, as they offer many anti-sweat formulas in stick format. They have different types for various needs, but the ones to look for are in their sweat-blocking series. The key ingredients in this waterproof (and sweatproof) line are effective at minimizing sweat and keeping you dry throughout the day. Key Ingredients: Aluminum Chlorohydrate (antiperspirant), Isopropyl Methylphenol ( antiseptic) Where to Buy : Drugstores, Don Quijote Mentholatum Refrea Deodorant Cream (メンソレータム リフレア デオドラントクリーム) This antiperspirant from Rohto Pharmaceutical features two active antibacterial ingredients designed to combat the bacteria that cause sweat-related odors. It comes in a cream or lotion format, typically applied by hand. However, we don't recommend this product for individuals with sensitive skin or those prone to dermatitis, as Benzalkonium Chloride, while an effective antiseptic, is known to irritate the skin in some people. Key Ingredients: Benzalkonium Chloride   ( antiseptic), Isopropyl Methylphenol ( antiseptic), Aluminum Chlorohydrate  (antiperspirant) Where to Buy : Drugstores, Don Quijote A g Premium Deodorant Spray (Agプレミアム デオドラントスプレー) This drugstore  antiperspirant is in spray format. It has a powder finish, staying on the skin throughout the day. The product is well-received for its fast-drying, non-sticky formula, and some users appreciate its long-lasting effect, especially in hot and humid conditions. For those concerned with fragrance, there's also a fragrance-free version that can suit individuals with sensitivities. Overall, it's a solid option if you're looking for a light antiperspirant in Japan, but it may not perform exactly like Western brands in terms of heavy-duty sweat prevention. Key Ingredients: Aluminum Chlorohydrate  (antiperspirant), Isopropyl Methylphenol ( antiseptic) , Zinc Oxide ( prevents skin irritation) Best Imported Antiperspirants 1. Old Spice Antipersperant Deodarants Old Spice is a popular men's grooming brand known for its bold scents and strong sweat protection. While it’s not commonly found in Japanese drugstores, it’s easily available online through one of the most popular import stores, iHerb. If you’re looking for a powerful stick-type antiperspirant rather than a roll-on or spray, Old Spice offers a wide range of solid options designed specifically to fight sweat. Look for their antiperspirant series (not just deodorant) for formulas that contain aluminum-based ingredients to block sweat. These sticks are sweatproof, long-lasting, and ideal for those who need reliable all-day dryness. Old Spice offers many scents to choose from and typically leans more woodsy (sandalwood, oak, cedar, etc.) rather than floral. The strongest of all the Old Spice antiperspirant options on iHerb is the Old Spice Clinical  series, which contains 20% active ingredient. Key Ingredients: Aluminum Zirconium Tetrachlorohydrex (10-20%) (antiperspirant) Where to Buy:  iherb 2. Arm & Hammer, UltraMax™, Antiperspirant Deodorant This is one of the most affordable imported antiperspirants on the market. At less than ¥700 per stick, it’s no surprise that it’s a bestseller on iHerb. It contains an impressive 19% active antiperspirant ingredient, rivaling the slightly more expensive Old Spice options. The scents from Arm & Hammer are subtle and familiar in Japan, including baby powder and unscented varieties. Key Ingredients: Aluminum Chlorohydrate (19%) (antiperspirant) Where to Buy:  iherb 3. Secret CLINICAL Antiperspirant Made with the similar antiperspirant ingredients as Old Spice Clinical Series, Secret CLINICAL is another great option for those looking for more subtle scents. Key Ingredients: Aluminum Zirconium   Tetrachlorohydrex (20%)   (antiperspirant) Where to Buy:  iherb Honorable Mentions QUADAYS Medicated Deodorant Gel (薬用デオドラントジェル) This fragrance-free, gel-type deodorant comes in a convenient pump bottle and is priced higher than many drugstore alternatives at ¥2700 for a 40ml bottle, which should last around two months. While the product is labeled "medicated," its ingredient list, featuring aluminum chlorohydrate, is similar to that of other standard antiperspirants. The gel formula is clear, non-staining, and absorbs well into the skin. Key Ingredients: Aluminum Chlorohydrate (antiperspirant), Isopropyl Methylphenol ( antiseptic) Where to Buy : Online ( QuaDays.jp ) Perspirex Perspirex products are among the strongest antiperspirants available in Japan. Priced at ¥4620 per container, this U.K product line isn't available at regular drugstores. Instead, you'll need a prescription from a doctor or to purchase directly from a beauty clinic after a consultation. Perspirex isn't classified as a quasi-drug and lacks official classification by the Ministry of Health, Labor, and Welfare. Due to its potency, it's recommended only for extreme cases of sweat and odor. Unlike regular deodorants, Perspirex is applied at night following a specific routine. Be cautious when buying online, as counterfeit products are common. Key Ingredients: Aluminum Chlorohydrate  (antiperspirant) Where to Buy : Can be prescribed by a doctor